SEO Impact – A step towards the Digital Marketing

SEO Impact - A step towards the Digital Marketing

Chirpin, a Delhi-based digital marketing company, is serving its clients as their digital marketing companion for the last five years. Our company is based in Delhi but our services are not restricted to the mentioned demographic area. Instead, we are working across different countries and industries. Chirpin, being a certified digital marketing agency, knows the significance of SEO and its implications on a business and its expansion. Considering the same, we are going to launch an SEO-based course with the name SEO Impact. It is a perfect course 


SEO Impact will be among those SEO Courses that will help you understand the logical and mathematical factors behind the bar of Search Engine Optimization. While working with numerous startups and large organizations, we have studied quite well about SEO and how it impacts a business in spreading its wings in this digital world. People who plan to enroll in this course will learn skills out of the box. 

During the Covid-19 pandemic, after facing the tough and challenging situations in their career, people are moving more towards the digital marketing industry and trying to excel in one or the other branch of it. SEO is one of the various branches of Digital Marketing and is also considered the backbone of the same. The conversion rate is comparatively higher in businesses where SEO has been done for marketing their products/ services.

About the course

The only objective of this SEO Impact course is to help you understand the Search Engine algorithms and their effects on organic search results and websites of a specific company. Building on this skill, you will learn about creating an effective SEO strategy including everything like selecting appropriate keywords, performing keyword research; understanding consumer behavior and psychology; and identifying opportunities to improve website search optimization.


Why should you choose an SEO course?

SEO is conceivably the most rewarding and challenging discipline in the world of Digital Marketing. Various sub-domains of SEO like data analytics, content marketing, and proficiency in website optimization, remarkably unlock the instinct of your marketing efforts. Check out what we are offering in this course and unleash the power of SEO while working on real-time web campaigns in the future. The course SEO Impact by Chirpin will cover all the key skills of SEO and how they coordinate to become a perfect marketing strategy.

SEO Course Syllabus

  • All About Search Engines
    • What is a Search Engine?
      • How Search Engine Works?
      • Concept of Crawling, Indexing and Ranking
    • Understanding Search Engine Goals
      • User Query
      • What are Search Queries and its Types?
      • Understanding Google Algorithm
    • What is SERP?
      • How many types of Search Results?
      • What is Schema and Rich Snippet?
    • What are Keywords?
      • What are Keywords?
      • How to find Keywords?
      • Tools to find Keywords?
    • Search Queries V/s Keywords
    • All About Domain Selection
    • All About Google Algorithm Update
    • What is Bert update?
    • How the Google BERT algorithm is changing search?
  • Introduction to SEO
    • What is SEO?
    • Types of SEO
    • On-Page SEO
      • Building an SEO-friendly site
      • Content and related markup
      • Link-related topics
    • Off-Page SEO
      • Types of Backlinks?
      • Tools to find Backlinks
      • How to Spy your Competitors Backlinks?
  • WordPress
    • Importance of Website
    • Types of Website
    • Domain Selection
    • Hosting Selection
    • What is CMS?
    • WordPress
      • How to use WordPress Backend?
      • Security Patches
      • Website Speed Optimization
      • Url structure Setting
    • Power of Categories and tags
    • Page designing using Page Builders
    • Content Publishing like a Pro
  • Designing Tools
    • Basic use of Photoshop
    • Basic use of Canva
  • SEO Evolution
    • Content SEO
    • Technical SEO
    • Realistic SEO Goal
  • Integration SEO or Beyond Google
    • Connected SEO
    • Paid Search
    • Social Media Activities
    • Content Marketing
    • Tradition Marketing
    • Search Strategies 
      • GMB
      • Video Ranking
      • News
      • Images
      • Google Surfaces (GMC)
  • How to Skill up for SEO
    • How Searches are performed Today
    • Valuable Skills
    • Keeping top of Trends
  • Keywords : The Backbone of SEO
    • Understand Customer Journey
    • Types of Keywords
    • How to research Keywords
    • Keyword research Tools
  • Content Strategies
    • Psychology of content readers
    • How to make content more engaging
    • How to rank your content [Secret Content Recipe]
    • 13 parameters of Content Writing
    • Topic Attribution
    • Power of Internal Linking
    • Manual Content and User Generated Content
    • Ideas for User Generated Content
  • Ahead of Keywords
    • Keyword Density
    • Keyword Stemming
    • Semantic Keywords
    • Keyword Proximity
    • Keyword cannibalization
    • URL optimization
    • URL Spamming
    • Content Spamming
    • Link Building Spamming
    • Image Optimization
  • On-Page SEO Tools
    • AHREF
    • Google Alerts
    • WordAI
    • SEOmofo
    • Counting Characters
    • Plagiarism Checker
    • Buzzsumo
    • Google Tag Manager
    • Google Search Console
    • Google Analytics
  • Off-PageSEO Tools
    • AHref
    • Random Text Generator
  • Omni Channel Strategy
    • How to create Omni Channel Strategy
    • How to track and implement right channels for brand
  • Competitor Analysis
  • How to Earn Money Online?
    • Blogging
    • Vlogging
    • Affiliate
    • Freelancing


How does it work?

  1. Enroll in the course
  2. Master over SEO skills and strategies
  3. Earn a course certificate

Benefits of SEO Impact Course

  1. Technical knowledge like On-page and Off-page optimization
  2. Learning from expert trainers
  3. The course will keep you away from illegal techniques of SEO that are taught by various free SEO courses available online. 
  4. One-time investment. Learning everything about SEO and its implications is a one-time event but hiring SEO professionals is a recurring cost. 
  5. Better job opportunities in the field of Digital Marketing.

Frequently Asked Questions