E-commerce-SEO

What is E-commerce SEO?

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The increased digital engagement these days has resulted in increased consumer expectations and to fulfill these expectations, your business needs a robust digital presence. Today, buyers expect that they find all their answers using the digital tools of their choice.

 

Even before they reach directly to the vendors, they are considered as a part of the buying cycle. Therefore, the need is not only to be digitally present, but you need to be digitally engaged as well.

Social media allows you to build a thriving community with your customers and for your customers. A good social media model builds an organic following and allows for feedback and reviews on its products. It focuses on social profiles that carry more authority, like Google+, but also keep in mind where your audience is most engaged—whether it’s Facebook, Twitter, Instagram, or Pinterest. Giveaways, coupons, discounts, and promotions are all a great way to incentivize social media engagement, hence it should all be well incorporated into your marketing strategies. Ecommerce websites rely heavily on technical insight and expertise. For a tight budgeted company ecommerce company, SEO is the low-cost marketing path to increased sales and long-term profitability. But with so much competition, squeezing yourself onto that first search engine results page is nearly impossible. This is where multiple ecommerce SEO companies play an important role. They ensure that they are up to date with the leading strategies, customizing them to fit your specific needs and goals.

We all have heard that content is king—but king of what? Well, you could say King of SEO. It is the content that moves the SEO needle, which is why our ecommerce SEO services revolve around threefold content strategies. At the onset, it is important to look at all the products and make sure that all product pages are effectively optimized for keywords. Second, we identify the best long tail keyword options and create high-quality, long-form content that actually drives SEO results and converts readers to ensure maximum traffic and lead conversion. Third, we run content outreach campaigns to create links from high domain authority sites pointing back to your ecommerce site for better accessibility. The focus is not to just get more leads but also better leads.

WHY DOES YOUR ECOMMERCE BUSINESS NEED SEO?

E-Commerce is a constantly growing market which is not only evolving every second but also becoming more dynamic in nature. Experts expect online sales to increase from $335 billion in 2015 to over $523 billion in 2020.

Due to the increasing competition, it is extremely important for an online store to implement SEO to build brand recognition and succeed.Partnering with an ecommerce SEO company can help you beat your competitors by skipping straight up the search engine rankings and result in increased traffics. Implementing a strategic plan can not only will not only result in getting you more traffic but ensure they are high-quality visitors too. Plus, in ecommerce SEO, it is not mandatory to continuously invest as seen in the case of pay-per-click campaigns. This makes it an extremely attractive long-term strategy which can deliver more profitable returns.

Search engine optimization (SEO) is as important for e-commerce sites as it is for any other business (both offline and online).

At Chirpin, we take immense pride in ourselves on being an affordable e-commerce SEO company that is also committed to producing top-notch results.Understandably, e-commerce SEO requires a deeper strategy than local and traditional SEO tools, for businesses are also worried about driving conversions along with traffic and leads. In turn this all makes it all the more important for the companies to hire an SEO agency that has e-commerce experience to make sure that all sides of a website get attention. SEO specialists have to a follow comprehensive approach for e-commerce search optimization, from running an audit to driving store traffic.

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Why should you have Chirpin as your go to service provider?

Whatever your goals are, we have ways to make it happen.

Our aim is to design, build, and promoteyour ecommerce website as our very own. Our experience of managing the entire ecommerce operation starting from customer service, order fulfillment, inventory management, marketing and product development should eventually result in providing you with unrivaled experience with the Chirpin platform and we put that expertise to work for you. We are in the forefront of web designing and are proud to say that we are constantly rising above expectations.

We are one of the best ecommerce seo company. We’ve applied this experience and knowledge to our client sites multiple times and that too without fail. We’ve been working for years, and we have seen our clients grow from young start-ups to one of the world’s leading platforms. Throughout our time working with clients, they have developed a respect for our functionality and the level of customization we provide to the users. These are the key reasons why we create our clients’ e-commerce websites in the first place.

We have a systematic process to follow, which we then customize basis the needs of our clients.

1. Targeted Keyword Research

There is strategic integration of highly relevant and localized keywords throughout your site to convey to search engines its core function. The more specific a keyword is, the more likely it is to convert a search into a sale. Our utilization and accuracy of identifying and choosing the correct keywords not only makes search engines trust your website better, but it helps it to begin ranking higher. We give particular attention that we never employ black hat SEO techniques like keyword stuffing, guaranteeing that your site will not be violated or penalized by search engines.

2. Website Structure

Chirpin conducts a thorough market research to discover what consumers are looking for. Basis customer needs, the actual optimization happens. It helps in giving a big jump to your site visibility. By prioritizing your site’s functionality, as well as its aesthetics, we also ensure responsive web design, regardless of the medium your customers use to shop: phone, tablet, or computer.Site speed is another important component of functionality which needs to be considered, as nearly 40% of people leave a site if it takes more than three seconds to load. Hence we cannot leave this parameter untouched. Bounce rates negatively impact your CRO and contribute to losing potential customers which can bring adverse results.

3. Identifying Problems

The usual 404 errors, 302 (or temporary) redirects, and duplicate content are among the most common problems found on eCommerce websites. These not only result is loss of customers, but also can be a big factor contributing to your sales drop. Our team works effectively to redirect all 404 errors to the homepage and changes all 302 redirects to 301 redirects to ensure that your customers are guided to the right page and there is minimum loss of leads to due cache or mechanical errors. We also remove duplicate content, as well as duplicate title tags and Meta descriptions, and optimize them with unique copy to ensure the same.

4. Blog Content

A great way to generate internal links throughout your site is to use bog content. It is a great medium of expression as it allows you to convey informative and authoritative content on a regular basis to your consumers via the online interface. Our team also works towards incorporating strong calls to action (CTA) into your blog posts to direct readers to different areas of your site, thereby improving your click-through rate and increasing your CRO.

5. Link Building

 One of our major fortes is to initiate positive relationships with high authority sites and getting inbound links passes on “link juice” to your site. Our outreach team connects with the best and the relevant content creators in your industry and produces high-quality copy to publish on third-party sites. This helps in increasing your company visibility online. With natural linking, which is the action  when sites link to you with no specific action, we can always ensure a diverse link profile and start generating content that ultimately leads back to your domain.

6. Repeat Keyword Research

One of the ongoing processes is repeat keyword search, especially since consumers’ needs change and evolve over time, and it’s crucial to keep up with a growing market so that we do not fall behind our competitors. As your site continues to build value and recognition, staying aware of new keyword trends and style opportunities ensures the longevity of your success.

We can proudly sat  that Chirpin is the best ecommerce seo company in digital marketing that helps businesses market their products and services online to achieve increasing and tangible, bottom-line results. We have immense passion for digital marketing and love helping our clients grow their brand and create sustainable lead generation sources. With every successful client story anew feather gets added to our cap. Our expertise includes various portfolios of PPC campaign management, inbound marketing, SEO, social media, and content marketing, and we are especially adept at integrating these channels so that they work together to drive maximum performance.

Other Benefits

DOUBLING YOUR SALES

We at Chirpin very strongly believe that it is better to double sales by doubling performance rather than doubling traffic of your eCommerce website as the latter is difficult to manage and retain. Chirpin has crafted an eCommerce program that not only improves organic keyword ranking but also helps businesses increase conversions and leads on the same traffic as well. This is also a good parameter to benchmark customer loyalty. Our team monitors every single aspect that helps you to boost your sales. In addition to this, we also help you reduce shopping cart abandonment to maximize your sales figures and optimize website to perform well.Leveraging on the experienced gamut of highly talented professionals, Chirpin drafts a unique plan to provide efficient and flawless search engine marketing services for result-oriented SEO. Being an apex eCommerce SEO agency, we are proud to say that we have mastered the art of delivering search engine optimization / SEO solutions for complex business problems with high efficiency and effectiveness.

BOOST YOUR ROI

ROI is an important parameter to measure the success of any firm. At Chirpin, the team of well-versed SEO professionals renders lucrative services that offer easy tracking and quantifiable results. As an eCommerce SEO consultant, we feel immense pleasurewhen we witness the success of our clients and consider it as our real rewards for our efforts.We understand the importance of content as well. When online users attempt eCommerce search at the time of visiting your site, the first thing they notice is your website content, and if and only if they find it relevant enough, will they spend more time on your site which increases the chances for lead generation. That’s why, we spend ample time to deeply analyze your business requirements and focus on your buyers’ journey to understand what paths they take to complete a sale, and bases on our findings, we provide the most tailored ecommerce solution to maximize your ROI.

ENHANCE SITE USABILITY

As aneCommerce SEO agency, we believe that usability is a very crucial factor for SEO, and it is our responsibility to make your site visitors happy. Your visitors whether existing and revisiting or new who plan to visit your website will only do it repeatedly, if they find your site extremely usable. So, you can say usability and User Experience can be used interchangeably.Having spent more than a decade of excellence in eCommerce industry, Chirpin understands better than the most that to make a website yield fruitful results for a business, its every part plays a crucial role in totality as well as at an individual level. So, our professionals monitor sites very closely to make it usable from visitors’ point of view to increase traffic and leads.Being a reliable company, we work as per business needs and makes ecommerce websites easier to navigate for the search engines to gain maximum traction. We take immense care of making each and every part of your website worthwhile with our ecommerce SEO marketing strategy that consists of a crucial work to rearranging the site’s architecture. Further, we do a thorough check of all your internal linking to provide easy navigation to the users. Doing so will decrease your site’s bounce rate and increase its usability.

OPTIMIZING THE COMPLEXITY

Employing effective ecommerce tools enhance the placement of your website in relevant web searches, bridging the void between your eCommerce website and target customers. The end result of this is increased sale and greater traffic. In our SEO services for eCommerce Website, we optimize elements like product detailing, managing inventory, etc. The result? The creation of a holistic eCommerce SEO solution. We being a digital marketing company, our focus is to redefine the experience of digital marketing services. It has been more than 10 years for us, since we’ve been creating powerful brand experiences for our clients worldwide. Our team of 200+ marketing gurus, designers, coders, and project managers know the right technology and are efficient to render digital marketing services such as web design and development, search engine optimization, content marketing etc. Our approach is to create the best online experiences your customers will love, your employees will rally behind, and your competitors will covet big time. It is a known fact that the first-place search result receives around 36% of click-throughs, so landing this coveted spot can have a huge impact on your revenue. But it is very important to understand that SEO for ecommerce is a little different to other industries. There’s an altogether different art and a science to including keywords in product descriptions so that they remain persuasive whilst meeting Google’s requirements.

Ø  Online store optimization – All your technical needs are taken care of by us, which are required optimize your ecommerce site for Google, including structural changes, coding, and omnichannel consistency.

Ø  Off-page optimization – Leveraging our knowledge of content marketing and social media to increase your authority and generate high-quality backlinks.

Promotion – A suitable and fool-proof promotional plan will be implemented by us to ensure your newly optimized content reach as many potential customers as possible.

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IT'S-A BIG POND, JOIN US AND BE A BIG FISH!

A Results-Oriented Ecommerce SEO Company
A Results-Oriented Ecommerce SEO Company
The heart of our ecommerce SEO services lies in our ROI-focused approach for revenue-generation. We concentrate on aligning optimized content with your business goals, so that you generate a strong and steady return on your investment.

We don’t want to increase traffic for traffic’s sake. Its quality is also a very factor which we have to bear in mind. By increasing the amount of high-quality traffic to your site so that visitors are more inclined to purchase, we are able to reach the required goals. This helps in getting you better conversion rates and drives real revenue instead of web stats. We are strongly driven by your success, so get in touch with us immediately to find out how working with an ecommerce SEO agency can benefit your business. Our experienced team has worked with organizations of all sizes across the USA. Over the years, we have created a revolution in the industry. Our online marketing expertise and a keen eye on conversion rates have been branded as ‘revolutionary’ within the industry. If you have a specific query or even if you simply want more information about our ecommerce SEO services and how we function, then feel free to get in touch here.
START WITH A DETAILED SITE AUDIT
START WITH A DETAILED SITE AUDIT
We take immense caution in ensuring the technical soundness of your website. A technically sound website is important to the success of your SEO campaign and your business.

We’ll look closely at your website architecture, making sure that everything is perfectly aligned as it should be. From the title tags and Meta descriptions to proper soloing of your product pages, this technical audit is primarily undertaken to make sure that your site is easily crawlable by search engines, and is as user-friendly for your customers as possible.Our audits also take on a personal angle as we listen to your concerns and goals for your website and help in working on the same. We will discuss possible issues and general timelines that you would like to follow and give you the correct estimates. The comprehensive audit allows us to view your website from a quantitative and qualitative level in totality so that we can make sure the strategy you use is exactly what your business needs.
Template Design
Template Design
Templates can spark inspiration or become the foundation for your next project. Chirpin can assist you create beautiful, on-brand content in no time.

COMPETITOR SITE ANALYSIS
COMPETITOR SITE ANALYSIS
Part of our e-commerce SEO service involves a high-levelcompetitor analysis wherein we consider your top local and national competitors to find where they have an advantage and disadvantage.

We will then form a concreate keyword strategy to identify terms whose optimization can help you quickly see a rise in conversions as well as terms for which you need a long-term growth strategy. This helps in reaching the optimum goal of increased conversions. We understand that you want to see an impact immediately, and we will work to make a quantifiable difference in your e-commerce results as quick as possible.
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