The buying behaviour of online customers is mostly based on perceptions rather than hard facts. In the virtual world, a single content which is malicious in nature or negative report can go viral and it becomes true in the eyes of those who are looking at a business entity. Online reputation management in the virtual world needs a different skill set because what is being said about you online is what it makes the brand to sell to the online audience. ORM strategy highlights the positive image of your brand to your existing and potential customers and makes sure that your private information is kept confidential and also by correcting outdated or irrelevant, misleading or false information about your company and establish the image of your company in the virtual world and help control that reputation.
Your online image is more important than it has been ever before. Your ability and chances to get a job, get accepted into college, maintain a relationship or protect your career hinges primarily on the quality of your online reputation.ORME did not exist a decade ago, it is really a product of the Web 2.0 revolution as we all know or more specifically, the rise of user-generated content sites.
Organic methods include Reverse SEO that is spread positive opinions, social media optimization, and public relations. It’s basically all the things you can do to change negative content/opinions or rankings in unpaid ways.
Paid solutions include everything you choose to pay for and have adequate financial resources to support, including buying offending websites and closing them down, “bribing” site editors, or using search engine advertising such as Google AdWords.
This includes legal actions against publishers or authors who are spreading negative content, or filing of DMCA complaints, etc. Basically all the things your lawyer can help you with in discouraging negative rankings. There are other methods, very aggressive ones, to combat negative search listings but the ones we know may not be legal and therefore are not included in this book.
At Chirpin, our personal services work to protect and defend your online identity from attack, as well as to ensure you enjoy the long-term benefits and potential of a positive online image. From fast information removal services to complete Online Reputation Management solutions to our cutting edge Privacy Guard technology, we enable you with everything you need to achieve a safe, secure and beneficial online space even in future. Chirpin offers a myriad of fast and effective removal services, including court records removals, gossip and revenge site removals and more.
- Our vast experience in handling online reputation management (ORM) for individuals, small and large businesses, corporate and government accounts in various countries gives a cutting edge.
- Privacy and confidentiality are strictly maintained for all accounts and is of utmost priority.
- In-house native writers, researchers, translators, public relations specialist, video videographers artists, cartoonists, voice over specialists, ethical hackers, bloggers, search and social media experts, news reporters, viral marketers, data analysts, influencers outreach specialists and customized end-to-end 24/7 keyword monitoring highly specialized team.
- Quick turnaround of actions and results with complete benchmark data to control crisis
- There are many ways you can deal with your brand’s reputation in search engines and many techniques you can choose to use. Which ones work best for you depends on your market, your brand, the kind of competition you face and your resources.