What is SEO?
SEO (Search engine optimization) is the procedure of making a web page easy to find, easy to crawl, and easy to categorize. It is all about helping your clienteles find out your business from among thousands of other companies. SEO is an essential part of any digital marketing strategy. It is principally concerned with a holistic move towards driving customers to your business through online platforms. And to accomplish that, one must ensure that the website ranks higher in the SERP (Search Engine Result Page). Looking at the facts- nearly 3.5 billion searches online take place every day. The advent of the global economy makes virtually every business have an online presence. Try to visualize a fraction of those 3.5 billion searches happens for your business. To achieve that standard, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must go very well along with other digital marketing tasks.
An appropriately executed SEO strategy makes a website rank on the first page of SERP. And the common belief is people usually scan and review the first two pages of the SERP. Approximately 74% of consumers use search engines to find local business information and on a daily basis, nearly 80-90% of customers check online reviews before finally purchasing any products. These figures illustrate why it is so imperative to keep your website ranked high in search engines.